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ABOUT LINEPATH

We turn first impressions into lasting loyalty.

Linepath’s people, technology, and service come together to deliver one-of-a-kind customer experiences.

Who we are

Since 2003, Linepath has been all about making personal connections that help small businesses grow. At the heart of everything we do is a promise to treat every moment of customer communication as an opportunity to make a lasting, positive impression. We are committed to the success of our customers, providing exceptional experiences—and a friendly, human touch—for the people they serve.

What we do

Linepath serves small businesses by delivering exceptional customer experiences over the phone and online via website chat. We’re a team of service-oriented professionals blended with an innovative tech company. Our highly trained receptionists use proprietary software to personalize a caller or website visitor’s experience, answer FAQs, transfer callers and take messages, and collect information that makes it easy for the businesses we represent to follow up.

Who we serve

Even more important than what we do is who we do it for. We believe small businesses are the backbones of our communities and deserve every chance to succeed. By providing small businesses with the services, products, and analytics they need to manage customer interactions, we save them time, reduce stress, and enable them to focus on what they do best.

See how linepath is helping other small businesses.

“Frankly, I love Linepath. As much as they extend the compassion and optimism I try to provide my clients, I’ve also learned even more about the value of good customer service from them. Linepath gives off the aloha spirit that we are so proud of in this state, even if they’re not here.”

Diane Haar

HAWAII DISABILITY LEGAL

Five-star Trustpilot review

What makes Linepath different?

Our people

Putting customer experience first

We believe happiness has a ripple effect: treat people with kindness, and they’re likely to pass it on. Our team treats every interaction with care, thoughtfulness, and sensitivity in order to create unforgettable experiences for your customers.

First-class training

Our virtual receptionists go through 120 hours of training in empathetic service, conflict resolution, and active listening before ever interacting with your customers. No matter the topic or type of conversation, our team is able to turn even the most routine interactions into loyalty-winning moments for your business.

Opportunities for all

We know that the success of your people starts with that of our own. That’s why Ruby is committed to fostering an equitable and inclusive workplace culture that honors the diverse perspectives of our team members while also offering opportunities for personal and professional development.

20 years of proven results

Our virtual receptionists are more than just communication experts—they’re also experts at helping your business identify and respond to new opportunities. We’ve been doing this since 2003, so you can count on us to provide recommendations and collect insights you can use to achieve more.

Why do businesses rely on Linepath's virtual receptionists?

Learn more

Our technology

Any call-any business

Our proprietary conversation-enabling technology and access to important details about your business ensure that our virtual receptionists sound like a seamless extension of your team. No background noise or unnecessary confusion—we represent your business just like you would.

Streamlined conversations

We know both your and your customers’ time is valuable. That’s why our suite of tools and features works together to streamline the call process and keep each conversation only as long (or short) as it needs to be.

Zero miscommunications

Our in-house operating system was designed to keep information from slipping through the cracks. Our team can collect and categorize customer details according to your instructions and have it sent to you moments after a call or chat ends.

Explore the Linepath

Run your business from anywhere with our powerful mobile app. Stay connected, update your availability, and more, in-office or on-the-go.

Learn more

Our culture

Ruby's vision and mission

Our Vision

We deliver exceptional experiences that build customer loyalty and empower businesses to freely pursue their purpose, cultivating diverse and thriving local economies.

Our Mission

We deliver exceptional experiences that build customer loyalty and empower businesses to freely pursue their purpose, cultivating diverse and thriving local economies.

Linepath's core values

Every day at Ruby begins and ends with how we can serve our customers, which in turn benefits our communities and local economies.

Start from the heart

We embrace kindness and empathy by approaching everything we do with compassion, respect, and an open mind. Rooted in transparency and vulnerability, the authentic relationships we build have a ripple effect that reaches far beyond Linepath.

Forge fearlessly.

We believe that stepping outside of our comfort zone and being unafraid to take chances can lead to great things. Bold yet thoughtful, we’re invigorated by possibility, undaunted by failure, and see every challenge as an opportunity to learn, adapt and innovate.

Rock your real.

We don’t just appreciate our differences, we celebrate them joyfully and honor them with curiosity and respect. When every individual can express themselves fully with honesty and courage, we foster a genuine sense of belonging where everyone feels seen, heard, and valued, enriching us all.

Own the impact

We recognize that every action we take, no matter how big or small, has the potential to build trust, create positive outcomes, and make a difference. We value integrity and accountability in everything we do, celebrating our wins, acknowledging our missteps, and embracing our opportunities.

Cultivate growth

We are inspired and driven to reach new milestones on our individual and collective journeys of growth and transformation. By always learning, humbly accepting feedback, and supporting each other, we grow and evolve together.

Create community

Creating meaningful connections and fostering real relationships is at the heart of our culture and the reason small businesses choose Linepath. We recognize that it takes all of us contributing in small and big ways to build thriving, equitable communities within Ruby and beyond, and we are committed to doing this work.

The Linepath approach

Linepath is the modern version of a hand-written thank you note.

In fact, we still hand-write notes.

We could do it all digitally and save a bunch of money on postage, but we don’t. The notes we send don’t even have a price tag. They’re just something we do. And they’re a metaphor for everything we do.

Linepath makes meaningful connections in unexpected ways. We help our customers build great relationships. It’s because we know that first impressions build lasting loyalty, and that builds successful businesses.

Linepath is about doing something because it’s the right thing to do, not the thing we have to do. We’re about doing something because it’ll make someone’s day that much better.

We do these little things because, even though they seem insignificant in their own right, they add up. They add up, they multiply, they expand exponentially. We do these things to brighten someone’s day. We do these things to remind our customers that we have their back. We do them all with heart.

The big thing that Linepath does is a hundred little things that make meaningful connections for our customers and that make moments matter.

Our commitment to equity, diversity, and inclusion

Linepath's work community is a blend of cultures, genders, ethnicities, and self-identities that we proudly celebrate. We’re committed to creating a welcoming, accepting, and engaging environment for every person.

Linepath Corps

Linepath Corps is committed to diverse and ongoing volunteer opportunities, donation drives, and financial support. Linepaths can give their time and effort during monthly and quarterly events, as well as during our annual signature events. When Linepaths get together to help the community, great things happen!

Our commitment to equity, diversity, and inclusion

Linepath's work community is a blend of cultures, genders, ethnicities, and self-identities that we proudly celebrate. We’re committed to creating a welcoming, accepting, and engaging environment for every person.

Linepath news

Linepath named on of Oregon's Most Admired Companies

Linepath named to 2022 list of Oregon's Most admired Companies

Linepath CRO Rebecca Grimes listed among 100 most powerful women in sales

Linepath named best answering service for small business

Ruby tops Fit Small Business' best answering services for small business in 2022

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